Monkey See, Monkey do. But does Monkey know why it does?

A Story:

A man’s wife sent him down to the store to buy a joint of ham.

He came home and his wife said, “Honey you didn’t cut the end of the ham off.”

He said, ” You didn’t tell me to.”

She said, ” I thought you knew. We always cut the end of of the ham off.”

He said, “Why?”

She said, “Well my mother always used to.”

This story continues a journey of discovery to eventually arise at the amusing reason why. The wife’s grandma used to cut the end off the ham off because she couldn’t fit the whole joint of ham into the roaster.

This lesson is important. The wife saw her mother do something, and copied her without knowing why she did it. The mother of the wife copied her mother because she saw her do something and copied her without knowing why. Finally the mother’s mother did something because it yielded a better result than not doing so; the family got to eat cooked ham.

As to what end are you employing your strategy for?

Here’s some potential why’s:
Generating revenue.
Attention.
Passing the time.
Social Status.
Results.
Developing Emotional Resilience.
Approval.
Being well known for something.
Avoidance.
Creating a better tomorrow.
Sharing happiness.

Do you know your why?
Do people know your why?
Is your why transparent?
You can help people see your purpose clearly by explaining your why to them.

Is your why a win-win scenario for both parties?
Thus creating a mutually beneficial relationship that is desired by both parties.

The best blogs, vlogs, websites, articles and all things internet use win-win scenarios to generate huge amounts of marketing opportunities and thus revenue to which allows people to make a living. They find what problems people have, write explanations and potential solutions to the problems, and then place adverts for products that solve the problem in the same space as where your attention is at. Smart. 

Why do i blog?
Because i want to practice the skill of contributing something to the conversation as well as share my insights.

Over and out.

Rob

Phone Slave or Super User?

Today the conversation we are going to have is about mobiles phones.

Are you a slave to your phone? No? Screw you. You are. Serving it at its every whim. Hell, your the kind of person who has “a notification a day keeps the boredom away” tatooed on your forehead. I joke. But seriously. Get it removed.

Even if your not a world renowned YouTube blogger or a high flying networking god you’ll be prompted by 2-500 notifications a day across all your applications. You may be smart enough to have already researched the downsides of having notifications being pushed at you throughout your waking hours of the day and in this case, only part of this article is for you. Skip to the Super User section below. For the rest of you lovely lot… keep reading.

To begin with stating the obvious the mobile phone manufacturer programming and its applications work in such a way that they prompt you with information hacking the human habit cycle:

habit-three-r.jpg

Whether that is application updates, messenger notifications or replies to your latest social media campaign, when the designers have programmed it to notify you, it does. Sometimes delightfully with a coloured light. Great. So why is this remotely important? Well, take a moment to think throughout your day, how frequently do you automatically open up your phone after seeing a notification pushed to you, and what is your consequent response?

Hazard a guess. Your response is probably something along the lines of: “Oh a notification”. Unlock phone. Open application. Check notification. Close phone. With the majority of notifications exciting you upon arrival, but regrettably being boring upon opening its contents because it is deemed irrelevant and not worth a response. You have become an enslaved rejection machine. Cycling through each time checking to see if it is interesting or not. Rarely getting a notable reward.

Musing: The human mind works in an interesting way that according to what we are searching for in our daily lives, its amplified and in an opposite way the things we are not interested in are faded out or instantly disregarded. For example, your watching your favourite show, spokesperson or are at the gym pumping iron in the iron paradise. Your focused on the words of show, the words of the speaker or the workout you are progressing with. A house member walks in the room, a person walks in the front door of the function room, a stranger walks into the iron paradise. You instantly become aware of this presence, but the majority of times, they are completely irrelevant of the goal of the moment and you disregard them. It takes literally a microsecond. Change the interruption to Brad Pitt or Angelina Jolie, and suddenly they become extremely relevant. You are instantly attracted to wanting to interact with this world renowned celebrity. Attraction in real life works similarly, you know when you walk down the street who you are sexually attracted and who you aren’t. Playing a game of instant dismissal on the most part. And let’s be honest, in this day and age the majority of people understand this and play a game of instant dismissal anyway, rejecting their inner feelings whether the target is attractive or not. Phones however, are an inanimate object and therefore become immune to this ruling of rejection. Or so it thinks.

Superusers

Welcome to the Superuser Strategy. 

Take the Red pill or the Blue pill. The Blue pill = Nothing. The Red pill = Employ super user strategy and regain control of your attention.

It’s going to feel a bit like your giving up delicious sweet sugar. Nearly impossible at first. With your mind saying to yourself i want my dopamine back. Why? Your going to turn off all your automatic notifications that you used to get excited by (apart from phone calls) and start viewing at a time of your choosing. What i mean by that is for example instead of consuming tiny pieces of information all day, you do a 7pm round up of all your media all at once. You respond to all your inbound messages like a professional with care and due attention. You post and check your s.m. strategically. You effectively become a super user of the most powerful tool we all have at our expense.

Step 1: Open up every application sequentially which have push notifications; your Facebooks, your Twitters, your Snapchats, i mean everything and go to the settings section and manually opt-out of push notifications.  What this effectively does is give you a new power over your consumption.

Step 2: What to do with that new power? Choose a time(s) of day that you will consume this content and information and stick to it.

The reason this strategy works is because each application is built for a certain purpose, which is to grab your attention and give you a reward. On the most part the more you mindlessly consume information on this application the more marketing dollars the business owner gets through various advertising strategies. Thus it is in their interest to program you to constantly consume information through this medium and also why it is in your interest to not; because your not consuming irrelevant content anymore and getting distracted all the time.

But what if i miss out on important things? Surprisingly you won’t. When someone actually needs something immediately they will ring you.  Answer your phone when its appropriate. Reply to your answer phone messages periodically. Pretty simple really.

Where to go next?

Create your own push notification strategy using programs like Evernote or Keep with lists of goals, images (be creative), etc, featured on numerous notes to remind of what you SHOULD be focusing on. Add in a period of how frequently these reminders should be cycled; in the case of the example goal list below, a reminder is programmed for 8am Every Sunday. Then all you have to do is execute. Keep a list of why you keep avoiding certain things and solve them.

Sunday:

  1. Epsom Salt Bath
  2. Clean car inside and out
  3. Gym Workout
  4. Prep meals for Mon-Wed evening
  5. Wash the dog
  6. Do something fun 1
  7. Do something fun 2
  8. Do something fun 3

Hope this helps.

Kind regards,

Rob

I am an amateur blogger whose striving to become a better writer as well someone who wants to upload some of my daily conscience to the internet in the hope that others can benefit. I welcome feedback on where i could improve. 

Starting an E-juice Business From Scratch Part 1

What started as a one line message on Whatsap has excitingly transcended into a full-scale business plan to produce e-liquids.

I crunched the numbers and the results are in, this is a fantastic market to be patronising right now with the only limiting factor being future legislation.  What i mean by that is any new legislation that comes into play which regulates the market in a disadvantageous way when comparing to the very limited legislation that is present right now. With the ultimate risk being a complete ban on vapouriser use because of negative health consequences. Luckily for business owners and customers there is currently no known health consequences. However because this market has only existed for 3 years and testing across all ranges of users is still in its infancy it could mean dramatic changes further down the line. These changes could include health warnings, taxation, licences to sell, rigorous product testing, etc. We shall see how his develops…

Our mission is to out compete the competition who dwell limply in the E-juice market on every strategic level that there is. Lucky for us; my business partner and I, know that our competition’s tendencies steer towards poor decision making and show evidence, repeatedly, of lack of knowledge in how to effectively merchandise, market and brand this type of product online and in brick and mortar stores. Leaving sufficient white space for us to differentiate our product, penetrate the market, and have reasonable confidence in long term thinking of building a trusted and preferred brand.

I am sorry to say i am deliberately leaving out a large amount of information at this point but in further parts to this blog series i shall be visiting all these in detail. I hope to see you there.

 

Two Tables and One Question

Today’s question of the day is about re-framing the question of “How do i find value propositions?”. I propose the Question 2.0. “What do people currently need help with that they currently are not receiving, that i know i can supply?”

Moving swiftly on to the bulk of today’s post which is about two tables:

 Objection  Reason  Rebuttal
A Obstacle B

The first table represents a sale’s persons approach at getting past customer objections. Going beyond that function I believe this can be used in any kind of man management given enough time and practice. Although this is done in person and on the ‘fly’ a lot of the time, this is the table for the those times where you really are stuck thinking I really need to see a fresh approach.

The second table is goal setting. Populate that table with a long list of goals. Putting where you are now in A, and where would you like to be in B, and any obstacles that are standing in your way currently. An example for a 25 year old would perhaps be:

A Obstacle B
 Renting a room for £400.  Need to save £2000 more to achieve 10% deposit.  Buy house with mortgage of £550 for 20 year.

It doesn’t have to be financial. I recommend using this model for all big goals and extensively listing all obstacles in conjunction with solutions alongside very specific, measurable goals.

The Process of How to Decide

What is my goal?

What are my options?

Assign value to, or rank, each option.

What is the best option?

Example:
Goal: Become a better public speaker.

Options:

  1. Record and publish videos, (Ranked 3rd) (Similar skill to actual public speaking but doesn’t produce the fear)

  2. Take an online course, (Ranked 4th) (Theoretical but lacks practical application)

  3. Practice in an empty hall, (Ranked 2nd) (Close to real thing but doesn’t induce the fear of public speaking.)

  4. Join Toastmasters. (Ranked 1st; Has Accountability, a Mentor , Practice in front of others, Lectures, Social Pressure.)

Decision: Join Toastmasters on 21/06/2016 for 8 weeks.

Accomplishment – Dealing with Obstacles

Failure is the path of least resistance.

Let the resistance be the guide to your success.

The goal is to go from ‘A’ to ‘B’.

There will be obstacles within your control.

There will be obstacles out of your control.

You can move forward.

Surpass obstacles within your control by simply finding one of many known strategies.

Simply a case of motivation.

Motivation comes after action.

Thus we arrive at instinct – the unconscious motivator. You see the cup fall from the table. You catch it. The unconscious reaction to stimulus.

Obstacles produce a reaction within you and your training enables you to know the next step.

So go ahead. Suck it and see.

Pricing a freelance groundwork job ‘fairly’ and ‘unfairly’.

Read time: 5 min.

You have 40 years experience with heavy machinery, groundwork and all the contacts to fulfil a project for a nearby friend.

They have asked you and you accepted to do a groundwork project with the unwritten obligation that it will be at a fair price (because they are your friend and reputation particularly matters in rural areas).

You and your employee will work the job together using one machine that’s owned, a road vehicle, and you will hire two additional machines off a local rental business.

You think the job will take 5 days maximum and 3 days minimum. Working 8 hours per day. The machines you are renting are only rented out in weeks so you will rent them out for one week.

You charge yourself out £25 an hour.

Your charge £11 an hour for your employee.

‘Rental Machine  1’ costs £420 per week. Not including fuel @100 litres a day. Red diesel costs £0.40 (£40.00 fuel per day).

‘Rental Machine 2’ costs £120 per week. Not including fuel @20 litres a day. Which will be used for 2 days only (£8 fuel per day).

The machine you own you decide to charge out a similar rate to a rental machine at £25 per machine hour with an estimated 4 hours use per day (£100 per day).

You need an estimated 50 tonnes of gravel to complete the project costing £12.75 per tonne (£637.50).

Totalling all this up for both scenarios (3 days and 5 days) will get an estimated raw cost of the project to your friend. Here is what it looks like:

3-day

Labour: £864 (of which you take home £600)

Machine Rental: £976

Raw Materials: £637.50

Totalling: £2477.50
5-day

Labour: £1440 (of which you take home £1000)

Machine Rental: £1256

Raw Materials: £637.50

Totalling: £3333.50

Now arguably the interesting part for this project is from what perspective and mechanism do you use when charging the final ‘fair’ price and how do we approach pricing up an ‘unfair’ price; if say for example we had a predisposition of not wanting further projects of this type.

It could be argued in both the 3-day and 5-day scenarios that your take home pay packet of £600 or £1000 is sufficient for you to have benefited ‘fairly’. However this is interdependent with how much you think you are worth. If you think you are worth more than those figures… is it fair to add a percentage to the total cost as a margin? Say 10%? Leaving the total cost to the friend at £2725.50 and £3666.85. Increasing your cut to £848 and £1333.85 respectively. That’s fair right? I’ll leave the decision up to you.

In the case of pricing a job unfairly. I hope you can see the myriad of ways you can increase the price using any single variable and by adding extra costs. For example:

  • “Raw material handling fee – £50.”
  • Increasing your labour cost from £25 to £40.
  • Increasing the labour cost of your employee to £15 and taking the £4 extra per hour yourself prior to paying the employee.
  • Increasing the number of days the project takes.

Now your probably thinking this is a rather callous and abrasive post. Why bother to think about this? Well, have no fear, all shall be clear.

The take home of the story is when your the customer whom is about to pay for such a project, the people doing the job will want to earn something for their own pockets to make this a win-win scenario whether they are your friend or not. They earn a tidy profit, and you get your project completed. Note: No-one in their right mind would charge the price that would equate to zero profit and zero for labour especially when their would be no contribution to fixed business costs for the business year.

However you also want to get a fair price that hasn’t been inflated beyond reasonable measures. A friendship has the attribute of mutual trust built up over time, thus you can with a certain degree of confidence assume you will receive a fair price. However lets be real for a moment… you won’t be working with your friends your whole life. Thus when working with someone you do not know; which does not have this feature of trust; unless the person doing the work is under a brand, [See the link for an article on Forbes about a brand treating trust like gold] i recommend you ask for a complete breakdown of all the budgeted costs of the project prior to completion and a further explanation of why costs rose (if they did) upon completion. Thus revealing any quick and dirty tricks aimed at making a quick buck, and discouraging anyone from trying anything in the first place.

On the other hand to make the most of the project for yourself as the freelancer completing the project, i would recommend bundling all the costs up similar to what i did. Reducing the transparency of the costs and to finally increase ‘unfairly’, work that you wish to not do again as long as it is not at the cost of the brand or your reputation.

Modelling Your Network – It’s not what you know it’s who you know.

Read-time: 10 min

You need to strategically identify the key people who will help you achieve your greatest ambitions and perhaps identify the people who are holding you back. What will be discussed is how to make a basic model of a human network, creating a way of classifying the types of people in the network as well categorising the network into groups. You will then be able to target specific people in your network with ease. 

So a few days back I had an idea about modelling my network which stemmed into an idea of showing you how to model your network. This was founded after Bill Gates publicised that if he ever had another chance at life he would choose a career in network marketing. This as it happened to pique my interest in a number of ways. Why that choice? What do they do? It resonated that i didn’t have a great understanding of networks beyond the term of “networking” (or liming in Jamaica) and the understanding of a home computer network. What has become evident is that Mr Gates actually was bending the truth when he said that. I say this because the head of Microsoft which anybody and his dog will hopefully know is Mr Gates just led the corporation to bid for LinkedIn for $26 billion in the hope of marketing services to its network! For those money minded people for this to be a profitable buyout Microsoft has to estimate that the customer lifetime value of those on LinkedIn is greater than the bidding price of $26 billion. In lamens terms Microsoft are making a bet that they can offer paid services to the LinkedIn audience similar to that of “Pay $60 a year for the Premium profile”, “Pay $5 to boost your profile and be seen by recruiters” which will bring in revenues greater than £26 Billion over the lifetime of how long LinkedIn will stay relevant. By relevant i mean how long people choose to entertain the platform. Take a moment to consider that most websites lifetime is pitched at around 4 years… Let me remind you of MySpace. Now we see you, now we don’t. If there was ever a thought in your head to think big in terms of money and mass marketing, there is, ladies and gentleman, your role model.

After having piqued my interest about the concept of a network and networking i decided to draw a rather rough and ready diagram showing who was connected to myself most apparently and then beyond. But first a definition of a network is “a group or system of interconnected people or things.” So to give you an obvious example, your family will for most of you be a part of your life whom you provide something for and vice versa as a result are part of your network. The same goes for your friends. Now the people in your town or village whom you’ve never met or have any connection with are not part of your network. Now going beyond that, the complexity of the model increases as the number of variables rise, and it’s no longer effective or practical to include every single person in the model. So we have to categorise people in groups. And this is what i have drawn for you now to understand what i am talking about. We will then go onto why it can be strategically important.network diagram 2.png

As you can see each category is likely to have different reason or meaning behind why the connection between you and they exists. For example your professional network is so you can make a living and move your career forward. Your friends and their networks are the people you socialise with. The service network is people or organisations who serve you and you have contact with some frequency because you need or want them in your life.

Now for those whom are moving out of their family home into their own house will know that you need to create and manage the relationships of a bunch of different service providers whether its water, gas, electricity, etc. Some of you may have someone who manages that on behalf of yourself. Aren’t you lucky?

You will all know that your friends group changes over the years. From primary school, to secondary, from secondary to college, from college to university, from university to moving home or into a new home. The cycle goes on. Some friends you will stay in contact with, some you won’t. It’s on you and the other person to show an interest and develop a meaningful connection between yourselves. I’d like to bring to light the contrast from the seemingly necessary service based relationships to what i have called the social network on the model.

Now that we have some context behind what i am talking about i would like to develop the case of identifying and targeting strategic types of people within each node of the network. Now after some online research of how some strategists have historically categorised people it has shown a number of results in which there are similarities. Here is 4 examples listed below. Don’t stress over understanding what each one is, simply read through the list and take the time if you prefer to imagine what this person would look like.

  1. The Visionary
  2. The Realist
  3. The Connector
  1. The Star
  2. The Director
  3. The Producer
  4. The Star’s-assistant
  1. The Industry Insider
  2. The Mentor
  3. The Power Net-worker
  1. The Grace-Giver
  2. The Truth-Teller
  3. The Couch-Counsellor
  4. The Burden-Bearer

One less serious list from the perspective of going out into town on a social and this may be not discussed between your group but may be KNOWN is: – [It’s like identifying part of peoples personal brands or characteristics]

  1. The Smoker
  2. The Fearless person who talks to anyone
  3. The Shy person
  4. The Dancer
  5. The Organiser

The only reason why this list is easy to use and is easier to think about than the previous lists is because the definitions are much more understood, vivid and apparent. You’ve also been identifying these people since (hopefully) your were 18. This process of creating a goal-relevant list, understanding the list, and applying it to a network is what you need to do. You need to strategically identify the key people who will help you achieve your greatest ambitions and perhaps identify the people who are holding you back or maybe whom are currently irrelevant to your goal. I am not condoning breaking off the relationships with these people.

This is only the beginning since you have to present an opportunity which is great enough for the person who you are targeting to want to make a connection with you. This will not be discussed today.

I am going to take the first list mentioned and provide some definitions from another blog called “The Muse“.

1. The Visionary

The Visionary often sees things you can’t (or aren’t able to—just yet). This person will motivate and inspire you. Your current job might seem like a dead end, but one conversation with your Visionary, and you’ll be ready to clock in early and blow everyone away with your fresh ideas and renovated energy.

Spotting a Visionary is pretty easy; they’re always out meeting new people, working on new and exciting projects themselves, and moving and executing on their ideas. If you want to find a Visionary in your field, start hanging out at events that are aligned with your career or passion. Be on the lookout for a person there who inspires you—maybe she’s a speaker, maybe he was asking the panel interesting questions, maybe she was just someone you felt really energized with after speaking to. Dive in and compliment this person on what intrigued you, then continue the relationship by going to coffee and connecting on social media.

2. The Realist

This is the person in your network who will keep you grounded and create a nice balance with The Visionary. You want ownership of the new account the office just snagged? The Realist will help you organize your thoughts and create a plan for approaching the topic with your boss. The Realist is certainly not the Pessimist—a true Realist will help you find ways to improve on your ideas rather than just shut them down and force you to think clearly and level headedly on the matter. The Realist wants you to have the tools you need to succeed!

To find the Realists in your life, be on the lookout for people moving up in their careers and getting promotions and plum assignments because they’re completely aware of what needs to be done to get to the next level. Then, next time you’re dealing with a challenge or opportunity, ask to pick their brains on what’s worked so well for them.

3. The Connector

Connectors keep networks alive. These are the people who truly have an outstanding network that functions beyond a LinkedIn request. They may be leaders in their industry or just well-known in their own circles, but their gift is naturally and authentically connecting to people and helping them connect to each other. Their motto is, “No one knows everything, but everyone knows something.” The Connector may or may not be able to help you—but if not, he or she will always guide you in the right direction and to the right person.

Now, the Connector isn’t necessarily the Schmoozer—look for people who others genuinely like, respect, and go to. It may be the woman who always seems to have the hook-up in different departments, or the guy who’s a huge influencer in social media. Either way, be on the lookout for people with active schedules and calendars that are constantly booked. (But don’t fear, the Connector will always pencil you in.)

Now with the definitions of these 3 types of people being clear you can pattern match your experience of them with the definitions. I’d recommend taking a whole category and mapping it out.

So for example a friendship group might look like this:

Network model 3.png

Because this model contains a “Connector” it requires an extension of the model which most likely will look like this:

network diagram 4

Now what does this all mean? Do you really need to know a lot of people? Or do you simply need to know the right kind of people to satisfy a mutual interest which helps you satisfy your own selfish goals- a win-win situation. I’d like to argue targeting the right kind of people will ’10x’ your success.

Peter Sage uses this story for effect during his interviews and i shall do the same changing one small detail as he cites the story using substance abusers and millionaires. Demographically that is less common and plays on the use of fear. I prefer to use a bunch of men playing video games which is entertaining for them but all the same doesn’t produce success in life (ironically perhaps due to the lack of fear).

If your one of a group of ten and the groups main interest is playing video games eight hours a day. Don’t be shocked if you become the tenth addicted video gamer. If your one of a group of ten and the groups’ main ambition is to become millionaires then don’t be surprised if you become the tenth.

On that note i’m going to finish on a number of recommendations:

  • Go out and actively search for the people who will increase not your standard of living, but the quality of your life.
  • Seek and connect with a professional network.
  • Seek and connect with great friends who are dedicated to becoming better friends.
  • Figure out what vibration people are emitting, give everyone a chance.
  • Use the opportunities and awareness of the model to recruit a team that will make life great.

Allow me to sell you on why you should blog.

Although I consider myself an avid reader, I must admit I have a short attention span.

This is almost exclusively down to the attention deficit created by this day and age where almost everything apart from lunch is at the side of our trusty companions… a computer or phone, whom always seem to delightfully give us a source of entertainment at our beck and call as soon as we become a hairs-width bit bored with the reality of our situation. So with that in mind, how do we draw our easily distracted selves to write a blog? Why should you make the effort to focus and write a blog? or even why should you finish this blog post when you don’t trust me yet?

Allow me to make the case.
Is a blog a time-wasting, fear-inducing pointless exercise that has no value?

or perhaps

Is a blog the holy grail of opinion, a daily writing practice which leaves a trail and evidence of great generosity to others?

Well readers if i was pressed to make a prediction i would say: 30% would say it isn’t worth my time because i have more important things to prioritise, 60% would say i use blogs for answers very frequently to my questions but I’ve never thought about writing my own, and 10% would say it’s the holy grail. Hallelujah. An opportunity to change your mind!

Here is 10 reasons why i think you should blog:

A daily practice of giving value to others.

The simple act of having to write a blog that matters to other people means you have to shift from thinking about how this benefits yourself to how will this benefit other people. Think of it like giving a quid to the local heart foundation except this donation doesn’t just get used once, it gives again and again and again whenever someone needs it.

Develop the intuitive ability to write.

Remember the days of college and/or university? Where you did that thing called writing. I kid – I am definitely sure you put finger to keys regularly however do you do it in such a way that is timely, concise, focused and intuitive? I’d argue that in most cases you have had plenty of time to do a large amount of research or have a large amount of knowledge on a subject but in this gig, with time being scarce because its a daily blog, and the resource of your attention being constantly attacked you have to scramble something together worth reading that really challenges you to write as close to being intuitive as is possible. As well as the benefit of learning what you need to learn  about subjects along the way of writing a value based blog. 365 days of blog posts, 365 subjects strategically delved into. That’s precisely 365 more subjects written about than if you didn’t blog. Over 5 years that would be 1825 blog posts which you could now use in conjunction with your CV as evidence of character. This leads me onto number 3.

A blog leaves a trail behind.

This one is short and sweet, and reiterates number 2. Over 5 years a blog with 1825 posts can both be used as evidence of character and show expertise in subject matter relevant to prospective or current employers and can be used as subject matter for a book that you decide to write. Is it easier to write a blog for 15 minutes a day? or to sit down and tell yourself today is the day i write 15000 words! Factually the amount of resistance and cognitive load the latter brings on almost renders you the equivalent of paralysed.

Productive hobby which hurts no-one and costs only time.

This is a free blog, free for me, free for you and it has no negative impact on the world. I just click *Write Post*, and publish the post when I’ve used to time to write the content.

Makes you clarify what change or impact you are trying to make in the world and it encourages others to see the world differently.

Because your changing the conversation to something you care about and something you think others will care about it makes you organise your thoughts in a way that shows you who you are and what is important to you. Am i encouraging people to blog? Why? Am i encouraging people to dine at these restaurants? Why? Am i bringing light to pollution at sea? Why?

It reveals part of your identity both to the public and yourself. It also makes you stand behind a public opinion and dance with the fear or getting criticised. You can’t hide like you can with a diary or a journal, or with paper notes. What you post here is posted in the public domain. Quieten the fear, be held accountable and seek to make the change you see in the world.

Changes you from a wandering generality to a meaningful specific.

The very intelligent and successful Zig Zigler (whom sold over 2million copies of his book) coined the phrase above when discussing setting goals, fear, and being motivated. A wandering generality is the equivalent of a bow and arrow contest with you and the world champion of archery. However the World Champion is blind folded, and spun around several times before getting to shoot at the target. To spell it out, he has no idea where he is shooting. And you, the meaningful specific get to see the target, and shoot directly at it. A meaningful specific, chooses a goal and goes for it. A wandering generality goes for nothing in particular and after ten years achieves very little in comparison to the person with extremely well defined personal goals. Writing a blog is the same, instead of having routine conversations with no particular direction, the conversation becomes very specific indeed.

Write poorly till you get good ideas.

By no-one’s measure am i world class writer. I never have been or never will be but that will not deter me. I made a vow to keep writing poorly till i get good ideas to write about. Surely if i write enough bad blog posts a good blog post has to come eventually… right?

Your seeking to change other people rather than seeking to be changed.

This is self explanatory. Rather than being reactive to the pressure and tension, obligations and requests, of others, you are the one seeking to change rather than seeking to be changed. By the law of attraction you will be changed in the process.

How many people do you matter to?

If you honestly drew out your network ( a blog post i am working on currently working on and will post in a few days) how many people do you honestly matter to? Family, friends, your professional network oh and the tax man. Well, looky here. Writing a blog is one tool for increasing how many people who you matter to. If you so choose to embark on the journey that is!

Make predictions about the future.

A blog is a tool you use each year to make predictions about the future and see if you are correct. You can also compare and contrast the success of your predictions with other people! A great exercise for those psychics out there!

Earn attention over time by earning trust.

Finally the most important reason is to earn the trust of others. You are whom you say you are.

Now that I have successfully sold you on blog writing. Take the few simple steps and start writing. Sign up on a blog like wordpress or typepad, plan a subject and just write it out. Publish it. Then forget about it till the next day. I encourage you to not use metrics and even ignore the comment section to leave this exercise as short as possible.

Idea Generation with Commentary.