Monkey See, Monkey do. But does Monkey know why it does?

A Story:

A man’s wife sent him down to the store to buy a joint of ham.

He came home and his wife said, “Honey you didn’t cut the end of the ham off.”

He said, ” You didn’t tell me to.”

She said, ” I thought you knew. We always cut the end of of the ham off.”

He said, “Why?”

She said, “Well my mother always used to.”

This story continues a journey of discovery to eventually arise at the amusing reason why. The wife’s grandma used to cut the end off the ham off because she couldn’t fit the whole joint of ham into the roaster.

This lesson is important. The wife saw her mother do something, and copied her without knowing why she did it. The mother of the wife copied her mother because she saw her do something and copied her without knowing why. Finally the mother’s mother did something because it yielded a better result than not doing so; the family got to eat cooked ham.

As to what end are you employing your strategy for?

Here’s some potential why’s:
Generating revenue.
Attention.
Passing the time.
Social Status.
Results.
Developing Emotional Resilience.
Approval.
Being well known for something.
Avoidance.
Creating a better tomorrow.
Sharing happiness.

Do you know your why?
Do people know your why?
Is your why transparent?
You can help people see your purpose clearly by explaining your why to them.

Is your why a win-win scenario for both parties?
Thus creating a mutually beneficial relationship that is desired by both parties.

The best blogs, vlogs, websites, articles and all things internet use win-win scenarios to generate huge amounts of marketing opportunities and thus revenue to which allows people to make a living. They find what problems people have, write explanations and potential solutions to the problems, and then place adverts for products that solve the problem in the same space as where your attention is at. Smart. 

Why do i blog?
Because i want to practice the skill of contributing something to the conversation as well as share my insights.

Over and out.

Rob

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Phone Slave or Super User?

Today the conversation we are going to have is about mobiles phones.

Are you a slave to your phone? No? Screw you. You are. Serving it at its every whim. Hell, your the kind of person who has “a notification a day keeps the boredom away” tatooed on your forehead. I joke. But seriously. Get it removed.

Even if your not a world renowned YouTube blogger or a high flying networking god you’ll be prompted by 2-500 notifications a day across all your applications. You may be smart enough to have already researched the downsides of having notifications being pushed at you throughout your waking hours of the day and in this case, only part of this article is for you. Skip to the Super User section below. For the rest of you lovely lot… keep reading.

To begin with stating the obvious the mobile phone manufacturer programming and its applications work in such a way that they prompt you with information hacking the human habit cycle:

habit-three-r.jpg

Whether that is application updates, messenger notifications or replies to your latest social media campaign, when the designers have programmed it to notify you, it does. Sometimes delightfully with a coloured light. Great. So why is this remotely important? Well, take a moment to think throughout your day, how frequently do you automatically open up your phone after seeing a notification pushed to you, and what is your consequent response?

Hazard a guess. Your response is probably something along the lines of: “Oh a notification”. Unlock phone. Open application. Check notification. Close phone. With the majority of notifications exciting you upon arrival, but regrettably being boring upon opening its contents because it is deemed irrelevant and not worth a response. You have become an enslaved rejection machine. Cycling through each time checking to see if it is interesting or not. Rarely getting a notable reward.

Musing: The human mind works in an interesting way that according to what we are searching for in our daily lives, its amplified and in an opposite way the things we are not interested in are faded out or instantly disregarded. For example, your watching your favourite show, spokesperson or are at the gym pumping iron in the iron paradise. Your focused on the words of show, the words of the speaker or the workout you are progressing with. A house member walks in the room, a person walks in the front door of the function room, a stranger walks into the iron paradise. You instantly become aware of this presence, but the majority of times, they are completely irrelevant of the goal of the moment and you disregard them. It takes literally a microsecond. Change the interruption to Brad Pitt or Angelina Jolie, and suddenly they become extremely relevant. You are instantly attracted to wanting to interact with this world renowned celebrity. Attraction in real life works similarly, you know when you walk down the street who you are sexually attracted and who you aren’t. Playing a game of instant dismissal on the most part. And let’s be honest, in this day and age the majority of people understand this and play a game of instant dismissal anyway, rejecting their inner feelings whether the target is attractive or not. Phones however, are an inanimate object and therefore become immune to this ruling of rejection. Or so it thinks.

Superusers

Welcome to the Superuser Strategy. 

Take the Red pill or the Blue pill. The Blue pill = Nothing. The Red pill = Employ super user strategy and regain control of your attention.

It’s going to feel a bit like your giving up delicious sweet sugar. Nearly impossible at first. With your mind saying to yourself i want my dopamine back. Why? Your going to turn off all your automatic notifications that you used to get excited by (apart from phone calls) and start viewing at a time of your choosing. What i mean by that is for example instead of consuming tiny pieces of information all day, you do a 7pm round up of all your media all at once. You respond to all your inbound messages like a professional with care and due attention. You post and check your s.m. strategically. You effectively become a super user of the most powerful tool we all have at our expense.

Step 1: Open up every application sequentially which have push notifications; your Facebooks, your Twitters, your Snapchats, i mean everything and go to the settings section and manually opt-out of push notifications.  What this effectively does is give you a new power over your consumption.

Step 2: What to do with that new power? Choose a time(s) of day that you will consume this content and information and stick to it.

The reason this strategy works is because each application is built for a certain purpose, which is to grab your attention and give you a reward. On the most part the more you mindlessly consume information on this application the more marketing dollars the business owner gets through various advertising strategies. Thus it is in their interest to program you to constantly consume information through this medium and also why it is in your interest to not; because your not consuming irrelevant content anymore and getting distracted all the time.

But what if i miss out on important things? Surprisingly you won’t. When someone actually needs something immediately they will ring you.  Answer your phone when its appropriate. Reply to your answer phone messages periodically. Pretty simple really.

Where to go next?

Create your own push notification strategy using programs like Evernote or Keep with lists of goals, images (be creative), etc, featured on numerous notes to remind of what you SHOULD be focusing on. Add in a period of how frequently these reminders should be cycled; in the case of the example goal list below, a reminder is programmed for 8am Every Sunday. Then all you have to do is execute. Keep a list of why you keep avoiding certain things and solve them.

Sunday:

  1. Epsom Salt Bath
  2. Clean car inside and out
  3. Gym Workout
  4. Prep meals for Mon-Wed evening
  5. Wash the dog
  6. Do something fun 1
  7. Do something fun 2
  8. Do something fun 3

Hope this helps.

Kind regards,

Rob

I am an amateur blogger whose striving to become a better writer as well someone who wants to upload some of my daily conscience to the internet in the hope that others can benefit. I welcome feedback on where i could improve. 

Starting an E-juice Business From Scratch Part 1

What started as a one line message on Whatsap has excitingly transcended into a full-scale business plan to produce e-liquids.

I crunched the numbers and the results are in, this is a fantastic market to be patronising right now with the only limiting factor being future legislation.  What i mean by that is any new legislation that comes into play which regulates the market in a disadvantageous way when comparing to the very limited legislation that is present right now. With the ultimate risk being a complete ban on vapouriser use because of negative health consequences. Luckily for business owners and customers there is currently no known health consequences. However because this market has only existed for 3 years and testing across all ranges of users is still in its infancy it could mean dramatic changes further down the line. These changes could include health warnings, taxation, licences to sell, rigorous product testing, etc. We shall see how his develops…

Our mission is to out compete the competition who dwell limply in the E-juice market on every strategic level that there is. Lucky for us; my business partner and I, know that our competition’s tendencies steer towards poor decision making and show evidence, repeatedly, of lack of knowledge in how to effectively merchandise, market and brand this type of product online and in brick and mortar stores. Leaving sufficient white space for us to differentiate our product, penetrate the market, and have reasonable confidence in long term thinking of building a trusted and preferred brand.

I am sorry to say i am deliberately leaving out a large amount of information at this point but in further parts to this blog series i shall be visiting all these in detail. I hope to see you there.

 

Two Tables and One Question

Today’s question of the day is about re-framing the question of “How do i find value propositions?”. I propose the Question 2.0. “What do people currently need help with that they currently are not receiving, that i know i can supply?”

Moving swiftly on to the bulk of today’s post which is about two tables:

 Objection  Reason  Rebuttal
A Obstacle B

The first table represents a sale’s persons approach at getting past customer objections. Going beyond that function I believe this can be used in any kind of man management given enough time and practice. Although this is done in person and on the ‘fly’ a lot of the time, this is the table for the those times where you really are stuck thinking I really need to see a fresh approach.

The second table is goal setting. Populate that table with a long list of goals. Putting where you are now in A, and where would you like to be in B, and any obstacles that are standing in your way currently. An example for a 25 year old would perhaps be:

A Obstacle B
 Renting a room for £400.  Need to save £2000 more to achieve 10% deposit.  Buy house with mortgage of £550 for 20 year.

It doesn’t have to be financial. I recommend using this model for all big goals and extensively listing all obstacles in conjunction with solutions alongside very specific, measurable goals.

The Process of How to Decide

What is my goal?

What are my options?

Assign value to, or rank, each option.

What is the best option?

Example:
Goal: Become a better public speaker.

Options:

  1. Record and publish videos, (Ranked 3rd) (Similar skill to actual public speaking but doesn’t produce the fear)

  2. Take an online course, (Ranked 4th) (Theoretical but lacks practical application)

  3. Practice in an empty hall, (Ranked 2nd) (Close to real thing but doesn’t induce the fear of public speaking.)

  4. Join Toastmasters. (Ranked 1st; Has Accountability, a Mentor , Practice in front of others, Lectures, Social Pressure.)

Decision: Join Toastmasters on 21/06/2016 for 8 weeks.

Accomplishment – Dealing with Obstacles

Failure is the path of least resistance.

Let the resistance be the guide to your success.

The goal is to go from ‘A’ to ‘B’.

There will be obstacles within your control.

There will be obstacles out of your control.

You can move forward.

Surpass obstacles within your control by simply finding one of many known strategies.

Simply a case of motivation.

Motivation comes after action.

Thus we arrive at instinct – the unconscious motivator. You see the cup fall from the table. You catch it. The unconscious reaction to stimulus.

Obstacles produce a reaction within you and your training enables you to know the next step.

So go ahead. Suck it and see.

Idea Generation with Commentary.